Globally we are facing a serious challenge due to coronavirus rapid spread. It has an impact on every single life. It has also hit the business and economic sectors. Companies are looking for ways the economical downfall. Many people lost their jobs and it is becoming even tougher for individuals to find new jobs. This situation is even more alarming for fresh graduates, as there will be very fewer job opportunities for them on a physical location.Engage, Enlighten, Encourage, and especially…just be yourself! Social media is a community effort; everyone is an asset. –Susan CooperEvery business is going global by making a strong presence on the internet. The digital world provides more opportunities and diversified platforms for business growth. As the business is spreading over the internet, every business owner wants to reach its potential clients without being specific about the origin of the business. This is where the importance of digital marketing arises.Through digital marketing, you can reach your potential client without doing much as a business owner. All you have to do is to hire a digital marketing agency. Not every business owner is a digital marketer himself, so working as a digital marketer is the new trend of 2020.Social media marketing is perhaps the most important field of digital marketing. It has even gained even more importance after COVID-19 in 2020. Social media channels are the most populated regions over the internet. That is why SMM is going to gain much attention in the years to come.What is Social Media Marketing?Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand. – Amy Jo MartinBefore going into the definition of Social media marketing, we should know what is social media. Social media are digital platforms where people join digital communities, groups, individuals, pages, and other digital platforms. Social media provide a link to stay connected with people, groups, or a community with similar interests as that of ours. Some individuals join social media just to stay connected to friends or far-away family, some join it for business purposes, while others may join it to keep themselves updated on a certain area of interest. Whatever reason maybe, but in 2020 people have realized the importance of being present on social media, which in return made social media a great platform for business owners to reach potential customers. The most popular social media are Facebook, Instagram, Twitter, Quora, Snapchat, Pinterest, and many others.Facebook has gained more popularity among other social media platforms. It has evolved over years from just a medium to stay connected to a medium to provide business opportunities. Many companies and individuals are depending on Facebook for their sales and promotions. Facebook has enhanced its features to provide more ease of access and flexibility to its users.Social media marketing is the way and means of creating a branding of our products and services through the use of social media. Through social media marketing, we can reach our potential customers globally. There is a huge population on social media, this makes social media marketing the first choice of any business owner to spread its business over digital horizons. You can reach millions of people just by some clicks.Social Media Marketing Plan5 Ways To Build Your Brand on Social Media:“1 Post content that adds value2 Spread positivity3 Create a steady stream of info4 Make an impact5 Be yourself”― Germany KentNow that you know about social media platforms and social media marketing, You must be eager to start working as social media marketer of your own business or provide your services as are social media marketer. here is a guide to how you should plan your way as a social media marketer:Step 1: Choose your social networkStep 2: Create your business profilesStep 3: Create your strategyStep 4: Create attractive postsStep 5: Boost your postsStep 6: Engage ClientsStep 7: Analyze and Test ResultsBenefits of Social Media Marketing.Social media marketing has changed the way businesses were running so far. Every business now targets global markets due to the ease of approach provided by social media marketing. Local businesses and small industries can be much benefitted through SMM tools and techniques. This is an emerging field, people who start to learn social media marketing, this can be a promising career.Social media marketing has many benefits, some are listed below:1. Huge Population ReachSocial media marketing provides you the avenues for global reach to potential clients. It provides you the ability to grow your business exponentially and dynamically. Your business gains authority even by being remotely operational. Social media marketing gives you wide exposure which increases your chances of gaining more profits.2. Cost-EffectiveSocial media marketing is a really affordable and cost-effective method of creating your own branding and marketplace. You can learn social media marketing strategies yourself to manage the day to day business activities, or you can hire a freelancer to do a social media marketing for you. By investing very less you can gain a lot of profit. As the social media marketing audience is much wide as compared to the conventional marketing ways, your business is more likely to gain good authority within few months relatively.3. Targeted AudienceSocial media marketing provides you the control over the targeted audience. You can select your audience based on the region, age, gender, interests, demographics, and more. For example, you won’t like to select a hotter region for selling leather jackets. Rather you will target places that have cold weather all year round. So you can have better control over the targeted audience using the social media audience selection feature.4. Ease of CommunicationSocial media marketing provides ease of communication with clients. You can select from available options the way you would like to communicate with potential clients. You can choose to communicate on Facebook messenger, the WhatsApp messenger or You can take the audience to your website. You can choose any of the available methods. Social media gives you the ease of being available for discussion 24/7, this increases the chance of client engagement.5. Early Salesevery new business owner wants an early sales. This keeps them motivated to get going. The more time it takes to sell the products of services, the more one gets frustrated and demotivated. Through social media marketing ad campaigns, it is possible to gain early sales. target the specific audience in a professional manner, you will get a response for sure.6. Location IndependenceSocial media marketing makes your business independent of location. you can still sell your products while on holidays, or weekends, lockdowns, or any other situation. The digital business remains indifferent to the physical constraints, if you have the products readily available, you can sell them from anywhere.7. Analyze The CampaignsSocial media marketing strategies come with another handy feature, and that is you can analyze the results of your boosted posts. You can also compare the results of two or more ad campaigns to improve your future campaigns. You can boost again the posts that gave a good response are compared to others. You can improve your posts based on your analysis.8. Fast And Easy.Social media marketing shows rapid results. You can see the sale from the very day you boost your posts. people view your posts as sponsored, this increases your authority and created a branding of your business. It is easy because you only take a few minutes to understand the procedure. Once you are able to boost your first post you will be amazed by the results and then its the showtime.Top Social Media Marketing Strategies.1. Create a Business Page.Almost everyone has a profile on social media. This creates your presence on a digital platform. But if you are a business owner, having just a social media profile would not be enough. To market your business on social media you need to create a business profile page. Facebook profile is something different than a Facebook business page. You can create a business page within your profile. Your profile could be just the common personal profile, your business page will be all about your services or products.2. Connect to Potential clients.Creating a business page is the first step, now that you have your page created you can connect your potential clients. During the first weak of digital marketing, it is encouraged to increase the number of likes on the business page. You can invite people from your profile friend list. You can like and follow other groups of similar interests, by doing so you can do your postings on those groups and will also be able to increase your audience by inviting members of other groups. All you have to do is to post the link of your page on different groups with similar interests.3. Give a professional look to your page.Once you have created the page and started to populate it with some relevant audience, its time to give a professional look to your page. Upload sharp profile and banner images, make sure that images are relevant to your business. Check the settings of the page and make necessary changes according to your business needs. Make sure to add some relevant content on your page in order to seek the attention of the page visitor. No one will like the blank page. Populate the page well and add more people constantly.4. Link your other social media platforms.There are so many social media platforms, as a business owner, you must be interested to use all of them. You can create your professional business profile on different social media platforms. Make sure to connect social media profiles that provide you the provision to be connected. Facebook page can be connected to the Instagram account and well as WhatsApp. You can also link your website with your Facebook account. Linking social media accounts will help you manage all the platforms well.5.Boost your posts by paid ads.Almost all social media platforms provide the advantage of boosting posts through paid ads. You can create an eye-catching post with relevant well-written content plus a picture or a video to complement the content. Facebook likes videos more then pictures, so if you can manage to create good quality videos of your products or services, boosting them will bring about better results. You can boost your posts to promote your Facebook page, start conversations with clients, gain more post engagements, or bring more visitors to your website. You can also choose the targeted audience based on the location, demographics, interests, age group, gender, and more constraints. This feature is very handy in helping you win a good business. Your boosted post can reach up to millions of potential clients. You can boost your posts for as many days as you want. You can also set a budget for your boosted posts. So everything is in your control.6. Analyze the results.Once you have started to boost posts on regular basis you will notice that Facebook is keeping track of the result of your boosted posts. You can take advantage of this feature by analyzing the saved results. It will show you the total number of clicks, a number of post reaches, and the number of engagements. you can do your assessment by comparing the results of different boosted posts. Based on that analysis you can try to further improve your next post boosts. You can experiment with the targeted audience, demographics, interests, and more until you get the desired results.Social media marketing is a need of today and has the potential to grow further in the future. It is easy to learn and gives fast growth opportunities.